Analytics

If you’ve read Lean Startup, you’re familiar with the build, measure, learn cycle. As part of the measure step, you need to have metrics. Metrics can be daily, monthly, trends, and ratios. Make sure your metrics are actionable and not just vanity metrics. Metrics are actionable if —

• you can test intuitions — turn ideas into a stable hypotheses
• can check facts and assumptions
• can provide data for spreadsheets
• can provide nugget of opportunity on which to build a business

Find meaningful metrics, experiment, grow, and scale. Then evaluate your metrics. How many do you use to make business decisions? Metrics are useful if they help you decide what to spend your time on. Once you’ve done this, make sure you find the one metric that matters most to your startup. How you get and make money should determine what metrics you should pay attention to. How valuable is your created content?

When first getting started, you need to understand the problem. List and rank the problems. Know what effort is needed. During the problem interview, you need to measure pain. Here’s a check list you can use.

Problem Interview

1. Did they rank the problems with interest — 10 points
2. sort of- 5 points
3. no- 0 points
4. is the interviewee trying to solve the problem or has done so in the past? -10 points
5. sort of-a bit of time but not actively trying…