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B2B Pricing
You have to have some way of collecting money from customers. This looks like a good source. https://www.meliopayments.com
Value should outweigh price.
Be sure to get everything in writing
Understanding b2b marketing foundations
cost- what effort went into it
price- what the consumer must pay
Price becomes a problem when the customer does not understand value
Value-sum of all the benefits
economic-$, time
functional-faster, convenient, precise
Many customers don’t want to pay upfront, so a try before you buy may be necessary.
You may want to offer a discounted price and rewards for loyal customers
If value exceeds price for a feature, they will want it
Communicating price- who, what when, where, how
Communicate price-only when the customer understands value, clear and simple pricing
Guiding Principles-
- Put customers interests first
- Put the best quality products and services into the market that are safe and effective
- charge fair prices
- communicate accurate and complete information
- be a fair competitor
- be accountable