Notes on Start Ups

• These are just some notes on start ups I have taken over the course of the past 2 years. I suspect there is a 9/10 chance my start up will fail…… but hopefully we sell some software as a side gig. I’m considering maybe eventually taking the patent bar exam in the future, free lance programming, and selling our chemical software solutions along with my day job wherever I end up.
• I really enjoyed listening to Company of One on Audible. I don’t know anything about software marketing but this had some good tips….. It started out a bit slow, but it discusses ways to get free advertising by building an audience, sending newsletters, industry blogs, mailing lists and ways to connect with customers and build relationships. I guess it’s as easy to send 30,000 emails using Mail Chimp as it is to send one and there’s a certain way to do it with low cost. Automatically enroll people when they buy software or come to the site. Educate people. Get them to join your social media site. I liked the idea of sending a link to customers asking them to share with others a week later and to rate your product on a scale of 1–10. Ask for testimonials. Focus on a niche, appear on podcasts that cover your industry. Build Relationships. After getting a customer, keep reconnecting. I also liked the idea of reinvesting profits in low risk ETFs.

— Like a Virgin by Richard Branson- Start small and start side projects that could grow into bigger projects. Pick the most successful ideas to develop further and reinvest the profits into the company. You do not need a ton of capital to…